Project
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The word "Mantelzorg" – literally: cloak care – was invented by a professor
 – Hattinga Verschure – in health care. It comes from the saying “under the cloak of love we care for one another”. Mantelzorg feels warm, like a cloak around you.

In the Netherlands there are 3.7 million people caring for one another. About 750,000 people provide care for more than 8 hours per week and longer than three months. Most caregivers do not realise they are “mantelzorgers”. This makes it difficult for the Municipality to identify them and offer them facilities.

Client
Dt / Municipality of Groningen OCSW

Outcome
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Buro Reng and Dt invite communications staff of the Municipality of Groningen, Humanitas and various care institutions to take part in a workshop, with the aim of informing, inspiring and gathering input from various perspectives for the campaign. In a confrontational way, the texts describe the possible consequences for the caregiver, showing how different worlds can come together.

Design
Campaign / Strategy / Font / Short copy / Workshop

Also see
Campaign