Project
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All inhabitants of the city of Groningen are known as Stadjers. In September 1996 the municipality of Groningen introduced the Stadjers-citizens card. This is a discount card for all residents
of the city of Groningen. The price of the card depends on your age and income, with the priority for the poorest. This way, Groningen is encouraging 
its citizens to

be active in and around the city.

Client
Dt / City of Groningen

Outcome
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Fishing at home, sports at home, being a couch potato also costs money. Staying at home and sitting in front of the TV costs money, is bad for your health and can lead to social isolation. If you use the Stadjers-citizens card we promise

you financial, physical
and social benefits!

Design
Concept / Campaign / Strategy / Art direction