Project
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The Dutch Social Support Act (WMO) was introduced on January 1, 2007. The law forms the basis of the system of health and welfare. Municipality of Tynaarlo: "Everyone should be given an opportunity to develop and to lead the life of their choice while respecting each other. We call this: Take your life in your own hands in Tynaarlo".

 

Client
Municipality of Tynaarlo

 

 

Outcome
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The Municipality of Tynaarlo challenges its residents to submit good ideas to improve their lives. The finalists with the most original ideas will be appointed as project ambassadors.

Four of them – forming a good cross-section of Tynaarlo's inhabitants – are photographed by Stijntje de Olde.

Design
Campaign / Strategy

Also see
Catalogue