Project
-
The word "Mantelzorg" – literally: cloak care – was invented by a professor
 – Hattinga Verschure – in health care. It comes from the saying “under the cloak of love we care for one another”. Mantelzorg feels warm, like a cloak around you.

In the Netherlands there are 3.7 million people caring for one another. About 750,000 people provide care for more than 8 hours per week and longer than three months. Most caregivers do not realise they are “mantelzorgers” . This makes it difficult for the Municipality to identify them and offer them facilities.

Client
Dt / Municipality of Groningen OCSW

Outcome

-

The campaign shows specific caregiving situations, often in strange settings. In a confrontational way, the texts describe the possible consequences for the caregiver, showing how different worlds can come together.

Design
Campaign / Strategy / Font / Short copy / Workshop

Also see
Workshop