Project

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Penduka is the name of a development organization for women in Namibia and means Wake up! The women of Penduka embroider stories. In the typical imagery of the ethnic groups to which the women belong. The embroidery is made in Africa and sold in Europe. By purchasing a Penduka product, you not only have a wonderful and unique product for yourself, but you are also contributing to improving the lives of women in Namibia.

 

Client

Penduka

Outcome

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Buro Reng invited the women of Penduka to embroider various icons, symbols, figures, letters and numbers.
The front- and back of the stunning embroidery was then converted into the Penduka typeface, in collaboration with Typemafia. This forms the basis for the new visual identity.

 

Design

Concept / Strategy / Visual Identity / Art direction / Webshop

 

Also See

Corporate identity / Website / Font Design