During Covid, we were commissioned to update the brand book for Somaye Dehban – a Dutchified Iranian. Things turned out differently. Or as Somaye put it: I am open to exploring the collaboration opportunity further. How about we start with the visual identity, and then we move to the next phases? We were commissioned to develop a new, personal, visual identity.
We had intensive contact and asked a lot of questions, of course also about her motives and her dreams. We received an unimaginable and very special life story in response. Via email and the screen, because Covid. That changed today. Finally we meet in person. Somaye surprises us with personal gifts, partly selfmade and all with their own beautiful story. We are touched by her warmth and enthusiasm. Keep an eye on this ambitious and charming lady!
–Just above Winsum lies the age-old mound ‘Op Maarhuizen’. Once a safe haven during high tide. Nowadays, it is a wonderful platform for nature and culture. A place that has been developing for centuries. Mayke and Gijs are adding a new chapter to it. And they are really almost there… almost, but not quite. That is why they have started a crowdfunding campaign. Take part in the crowdfunding and give ‘Op Maarhuizen’ the final push to get started! We have until 1 November to raise € 50,000. Every contribution is welcome, no matter how large or small. So go quickly to the crowdfunding campaign via Voordekunst.
–FSG stands for Financial Study Organisation Groningen. FSG wants to bridge the distance between study and professional practice and originated from the merger of study associations R!SK and PM. A long time ago, we were commissioned to take care of the rebranding for R!SK. And now for FSG. Special about the assignment for R!SK and FSG is that the students will carry out the style themselves. The corporate identity manual that we developed as part of the assignment is their guide.
–PARTREC is a dedicated research facility functioning in synergy with the UMCG Groningen Proton Therapy Center (GPTC). PARTREC combines technological development, preclinical and patient studies with an R&D program to continuously improve proton therapy technology and the treatment itself. PARTREC is the successor of KVI-CART that closed its doors as an institute of the University of Groningen (RUG) in September 2020. Buro Reng developed the brand identity and is co-developer of the new brand name.
–Annelies and Martijn started a company. Their goal: to bring work and personnel in healthcare together – but in a personal way. With the help of merkKompas the communication question becomes clearer. We develop the positioning, brand strategy, name, corporate identity and branding.
–Working to bring attention to a special place. After Hotel de Marne and Wongema – see the cases – we’re now working on the wierde of Maarhuizen. A lot is going to happen on the wierde of Maarhuizen – near Winsum. To give you a first idea, we have developed a construction banner with information about the coming changes. This historical site will remain a place for cultural and natural experiences, and beautiful things are going to take place there. And Buro Reng likes to think along about design and communication. –
–Four residential areas in Groningen are getting a facelift. They have to become better, nicer places. But what is it really like to live in these neighbourhoods? Theatre maker Sijas de Groot and photographer David Vroom will spend a year looking for the story of these neighbourhoods. Sijas and David, together with text writer Chris Zwart, will write the big story of each of these neighbourhoods on the basis of all the stories they collected. The story of each neighbourhood will end up in a newspaper that we will give back to the neighbourhood residents. In this way, we try to get you to look at your own neighbourhood in a different way. Because often the special is in the everyday – you just have to see it.
–Toukomst is an initiative of Nationaal Programma Groningen together with West 8 (design bureau for urban development and landscape architecture) and organisations from the province of Groningen. Toukomst is building projects for the future of Groningen. 100 million euros is available for the implementation of these projects. The ideas that Toukomst collects are the basis for the Toukomst projects and the Toukomst image. Toukomstbeeld is a publication with examples and a selection of projects that have been shaped by the inhabitants of Groningen. A drawn panorama with seven landscapes of Groningen with visions and goals for Groningen in 2040, written and drawn by West 8 and co-developed by Gebied-B. Toukomstbeeld – the brochure and the questions with maps – is an invitation to give shape to the future of Groningen together – residents of Groningen, politicians, authorities and organisations in the province.
–‘Redesigning Logos is a spectacular compilation featuring the best examples of redesigning logos. It features almost 400 outstanding redesigned logos worldwide to reveal how logos are created and evolve. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.’ We’re in it with 4 projects!
–I am a 3rd year Graphic Design student at Minerva Academy in Groningen. Meanwhile, I have an internship at BURO RENG for about a month. I learn a lot here, because I can follow the entire (design) process. From the question of a graphic or communicative solution to a suitable design. In addition, perhaps the most important aspect of a good internship, a cozy and professional team where I have already learned a lot and may learn even more.
A new website for Het Houten Huis
Het Houten Huis is the visual music theatre company of the North.
What started with the request for a new website led to a collaboration lasting many years. In order to create a suitable website, we got to know each other better. Conversations, consultations, presentations and performances. Wonderful performances in which image, story, music take you to that very special Wooden House world. And we became fans! Not only of the performances, also of the educational projects; Het Houten Huis in the Classroom.
We took a close look at a lot of things. What does Het Houten Huis want, why does it revolve and how can we portray it? We developed the house style, the visual concept for the performances, the art direction, the photography, the logo, the typography – an own font. And now – finally – the website. The challenge was to design a good platform for all those beautiful images, videos and the world of Het Houten Huis. A beautiful task!
You invest in a new name and face for your company. Then you also want it to be clear to everyone involved what you stand for and how you propagate it. The Brand Compass then literally becomes a guiding tool and a handle for a consistent brand policy. History, strategy, core values, communication, image, word and corporate identity are described in it. The result of a very nice process and the basis for the new Vindrs brand.
An inspirational start of the day
This morning the gentlemen from Buro Reng gave an awesome lecture about their company, the way they work and they showed a lot of good looking case studies! It sure was an inspirational start of the day.
Nice reaction from the study association for all communication, media & IT studies and the students of the Institute for Communication, Media and IT of the HanzeHogeschool.
An excellent opportunity to introduce the Buro Reng MerkKompas to these future colleagues. The enthusiastic reactions showed that people understand the advantages of this working method!
Maybe you’ve also become curious about our methods and story? Let us know, we’ll be happy to tell you about it.
<span style=”color: #787878;”><a style=”color: #787878;” href=”https://www.buroreng.nl/merkkompas/”>More about Buro Reng MerkKompas </a></span>