In a world full of possibilities, everyone is looking for the right choice. Which design agency best suits your ambitions? Buro Reng specializes in identity design and communication. Determine your position with our BrandCompass. Give direction to your company or brand. Meet Buro Reng. More on BrandCompass

Crowdfunding campaign for ancient mound

Just above Winsum lies the age-old mound ‘Op Maarhuizen’. Once a safe haven during high tide. Nowadays, it is a wonderful platform for nature and culture. A place that has been developing for centuries. Mayke and Gijs are adding a new chapter to it. And they are really almost there… almost, but not quite. That is why they have started a crowdfunding campaign. Take part in the crowdfunding and give ‘Op Maarhuizen’ the final push to get started! We have until 1 November to raise € 50,000. Every contribution is welcome, no matter how large or small. So go quickly to the crowdfunding campaign via Voordekunst.
To the crowdfunding
From hangover to takeover

FSG stands for Financial Study Organisation Groningen. FSG wants to bridge the distance between study and professional practice and originated from the merger of study associations R!SK and PM. A long time ago, we were commissioned to take care of the rebranding for R!SK. And now for FSG. Special about the assignment for R!SK and FSG is that the students will carry out the style themselves. The corporate identity manual that we developed as part of the assignment is their guide.
Branding for Particle Therapy Research Center 

PARTREC is a dedicated research facility functioning in synergy with the UMCG Groningen Proton Therapy Center (GPTC). PARTREC combines technological development, preclinical and patient studies with an R&D program to continuously improve proton therapy technology and the treatment itself. PARTREC is the successor of KVI-CART that closed its doors as an institute of the University of Groningen (RUG) in September 2020. Buro Reng developed the brand identity and is co-developer of the new brand name.
Name and corporate identity for startup

Annelies and Martijn started a company. Their goal: to bring work and personnel in healthcare together – but in a personal way. With the help of merkKompas the communication question becomes clearer. We develop the positioning, brand strategy, name, corporate identity and branding.
Go to the case
A wierde in motion

Working to bring attention to a special place. After Hotel de Marne and Wongema – see the cases – we’re now working on the wierde of Maarhuizen. A lot is going to happen on the wierde of Maarhuizen – near Winsum. To give you a first idea, we have developed a construction banner with information about the coming changes. This historical site will remain a place for cultural and natural experiences, and beautiful things are going to take place there. And Buro Reng likes to think along about design and communication.
Ik blijf hier

Four residential areas in Groningen are getting a facelift. They have to become better, nicer places. But what is it really like to live in these neighbourhoods? Theatre maker Sijas de Groot and photographer David Vroom will spend a year looking for the story of these neighbourhoods.

Sijas and David, together with text writer Chris Zwart, will write the big story of each of these neighbourhoods on the basis of all the stories they collected. The story of each neighbourhood will end up in a newspaper that we will give back to the neighbourhood residents. In this way, we try to get you to look at your own neighbourhood in a different way. Because often the special is in the everyday – you just have to see it.

– Ik blijf hier – is an initiative of Foundation Tussenland, commissioned by the municipality of Groningen and carried out within the framework of neighbourhood renewal in Beijum, Selwerd, De Hoogte/Indische Buurt and De Wijert.

Interviews and research — Sijas de Groot
Photography — David Vroom
Text — Chris Zwart
Project leader— Marieke Hollemans
Business manager Tussenland — Juul Huitema
Design and advice — Buro Reng
Buro Reng developed the brand name, identity, website and webshop for Bosmade. Bosmade is Tjeerd Bosma. We know Tjeerd mainly as a web developer. But Tjeerd is a multi-talent. He designs, develops and manufactures skateboards in his workshop in Haren, Groningen. These are handmade minicruisers, cruisers, pintails and longboards. Unique boards are made with a lot of attention, love and an eye for detail. Every board is different, a variation or development of the previous one. Soon to be available in the webshop.

Toukomst is an initiative of Nationaal Programma Groningen together with West 8 (design bureau for urban development and landscape architecture) and organisations from the province of Groningen. Toukomst is building projects for the future of Groningen. 100 million euros is available for the implementation of these projects. The ideas that Toukomst collects are the basis for the Toukomst projects and the Toukomst image. Toukomstbeeld is a publication with examples and a selection of projects that have been shaped by the inhabitants of Groningen. A drawn panorama with seven landscapes of Groningen with visions and goals for Groningen in 2040, written and drawn by West 8 and co-developed by Gebied-B. Toukomstbeeld – the brochure and the questions with maps – is an invitation to give shape to the future of Groningen together – residents of Groningen, politicians, authorities and organisations in the province.
My name is Julia

I am a 3rd year Graphic Design student at Minerva Academy in Groningen. Meanwhile, I have an internship at BURO RENG for about a month. I learn a lot here, because I can follow the entire (design) process. From the question of a graphic or communicative solution to a suitable design. In addition, perhaps the most important aspect of a good internship, a cozy and professional team where I have already learned a lot and may learn even more.
We’re in it

‘Redesigning Logos is a spectacular compilation featuring the best examples of redesigning logos. It features almost 400 outstanding redesigned logos worldwide to reveal how logos are created and evolve. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.’ We’re in it with 4 projects!

A new website for Het Houten Huis

Het Houten Huis is the visual music theatre company of the North.

What started with the request for a new website led to a collaboration lasting many years. In order to create a suitable website, we got to know each other better. Conversations, consultations, presentations and performances. Wonderful performances in which image, story, music take you to that very special Wooden House world. And we became fans! Not only of the performances, also of the educational projects; Het Houten Huis in the Classroom.

We took a close look at a lot of things. What does Het Houten Huis want, why does it revolve and how can we portray it? We developed the house style, the visual concept for the performances, the art direction, the photography, the logo, the typography – an own font. And now – finally – the website. The challenge was to design a good platform for all those beautiful images, videos and the world of Het Houten Huis. A beautiful task!
Risk management according to Buro Reng

You invest in a new name and face for your company. Then you also want it to be clear to everyone involved what you stand for and how you propagate it. The Brand Compass then literally becomes a guiding tool and a handle for a consistent brand policy. History, strategy, core values, communication, image, word and corporate identity are described in it. The result of a very nice process and the basis for the new Vindrs brand. 

New name, logo and visual identity for Gasunie Engineering

Gasunie Engineering – sister company of national gas network operator Gasunie Transport Services (GTS) – has changed its name and logo. This change creates a clear distinction between the commercial companies within the Gasunie group and the gas network operator that carries out statutory tasks. The aim is to create equal opportunities for companies to develop new energy services. Important in view of the current energy transition.
A good example of the Buro Reng approach. The question for a new corporate identity leads to a repositioning. The use of merkkompas provides insight into new opportunities and challenges that are better suited to the new ambitions. With this new strategy, brand name and visual identity, Vindrs is ready for the future!
Good news!

Our posterdesigns are featured on Typo/graphic posters is a platform for inspiration and promotion of good design through the poster culture. It focus exclusively on typographical and graphical posters, those that challenge type, colors and shapes to express a message.
Bekijk het hier
Good news for grandpa or grandma! What do you do when you can’t go to grandma or grandpa because of corona? Make a newspaper! A special newspaper for your grandparents. Full of fun and short messages about what’s on your mind. You mail the text and photos and Krantje Speciaal does the rest.
Make your own Krantje Speciaal
An inspirational start of the day

This morning the gentlemen from Buro Reng gave an awesome lecture about their company, the way they work and they showed a lot of good looking case studies! It sure was an inspirational start of the day.

Nice reaction from the study association for all communication, media & IT studies and the students of the Institute for Communication, Media and IT of the HanzeHogeschool.

An excellent opportunity to introduce the Buro Reng MerkKompas to these future colleagues. The enthusiastic reactions showed that people understand the advantages of this working method!
Maybe you’ve also become curious about our methods and story? Let us know, we’ll be happy to tell you about it. More about Buro Reng MerkKompas

Buro Reng’s Mister Type project is featured on WE AND THE COLOR is a web magazine for your daily art and design inspiration. We feature outstanding projects of various creative fields.
Check it here
The appearance of the Groningen landscape and the spatial planning in Groningen’s villages and cities is at stake.

Buro Reng designs the corporate identity and website for De Toeverlaat. A collective of Groninger architects who believe that advice and help to residents of the Groningen earthquake area can and should be improved. A good collective and a goal that we wholeheartedly support. br] Participating architects: Rob Hendriks, Paul van Bussel, Tjalling Zondag, Allart Vogelzang, Beatrice Montesano, Wim Barneveld, Erik Roerdink, Annet Ritsema, Sjoerd Tasseron, Arnold Venema and Geir Eide.
Students visiting

In conversation with students Media and Design of ROC Friese Poort about innovation and design. What do you think the meaning of innovation is? And do you also innovate? Good conversations and enthusiastic stories. Fun and meaningful.
New address

After years of working with great pleasure at the Munnekeholm, we have chosen a new workplace. We have moved to another beautiful location in the center of Groningen. At this new location we are more visible and accessible. Curious? Come for a coffee!
Buro Reng
Hoge der A 31
9712 AE Groningen
Typeface Design – Het houten Huis

This is the teaser film for the latest performance – Ruimtevlucht – by Het Houten Huis and Holland Opera. Ruimtevlucht is a performance about the ‘stowaway’ you carry with you. The result is a universe of visual theatre with absurd humour, enchanting vocals and live music, directed by Elien van den Hoek. The title ‘Ruimtevlucht’ is written in the new, tailor-made font. It is part of the new visual identity and brand strategy that Buro Reng is developing for Het Houten Huis. Teaser by: Boris Stokman, Mo Visser, Zoscha van Erkel, Elien van den Hoek. Music: Marting Franke, Niek Idelenburg.

More about the show

Branding – Lode, The New Excalibur Sport

Lode BV is a specialist in medical ergometry. We developed the exhibition design and digital marketing for The New Excalibur Sport, the ultimate bicycle ergometer. It is one of the most important product brands for Lode BV. With the help of our MerkKompas we designed the brand strategy and the multimedia campaign. Resulting in the European brand campaign kick-off in Prague of this top ergometer; SMARTER, BETTER, STRONGER!

Hi this is Linde!

I’m studying Graphic Design at ArtEZ Zwolle and I’ve been doing an internship at Buro Reng for a month now. I was looking for an internship in which graphic design and research are linked and where the process is just as important as the thesis. In Buro Reng this place has been found! Great team, good atmosphere, interesting vision and instructive conversations.

New house style for youth care organization ELKER

Buro Reng designs the new logo and the new corporate identity for ELKER. We hope that the dedication and involvement of Buro Reng contributes to the objectives of Elker and thus to help young people!
View project Elker

Animations for social media campaign R!SK

For Risk – the Financial Study Association‎ of the University of Groningen – Buro Reng designs animations for Instagram stories, as part of the digital branding strategy.
View project R!SK